ZIC Expands Its High-End Service Footprint Across the GCC, with Focus on the UAE
ZIC is strengthening its presence across the GCC, with particular focus on the UAE through the continued expansion of ZIC Premium Service Centers.
This development reflects ZIC’s strategy to grow its passenger car motor oil business in the region by building stronger service-based customer touchpoints. These centers create more opportunities to showcase key products such as ZIC TOP, X9, and X7 in a professional automotive service environment.
Among them, ZIC TOP represents the brand’s flagship engine oil range, designed for drivers seeking a higher level of performance, engine protection, and reliability under demanding driving conditions. Alongside X9 and X7, it plays an important role in reinforcing ZIC’s value proposition in the market.
In the UAE, ZIC Service Centers are expected to serve as important flagship points for the brand. Beyond product availability, these locations help strengthen brand visibility, improve customer engagement, and support sales growth in the premium lubricant segment.
Dubai remains a particularly important hub in this effort, given its role as a major commercial and mobility center in the GCC. The continued establishment of dedicated service locations in and around the UAE demonstrates ZIC’s commitment to building a stronger regional presence and supporting long-term business growth across the GCC.
