ZIC BRAND IDENTITY
SK ZIC’s Core Identity is defined and established with Creativity, Technology, and Premium Qualityfrom the 3 perspectives of Mind, Product, and Value.
We will continue to provide products that are a step ahead based on the foundation of differentiated and creative thinking alongside our technological capabilities.
Core ldentity
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Creative
On the basis of differentiated
and creative thinking -
Technology
Alongside our leading
technological capabilities -
Premium
Provide superior quality
Extended ldentity
- Different inspiration
Innovative Thinking
Remarkable Newmess - Professional Experience
Cutting-Edge Performance
Top Tier Ability - Ideal Performance
Quality based Belief
Smart & Intelligent
Brand lmage
Modern Premium
ZIC BI DESIGN
ZIC is SK Enmove's representative lubricant brand.
ZIC is a brand name created to embody a 21st century (the image of the letter 21C) during the 20th century with
a future-oriented product and Advanced Performance as the brand essence.
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1995
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2015
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2023
EVERY DROP WITH GENUINE TECHNOLOGY
Every Drop with Genuine Technology signifies that each drop is
a culmination of technology, values, and the benefits of SK Enmove.
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EVERY DROPImplication of visual image
- A single drop is a quantity that can be counted, unlike a liquid or oil
- The essence of the enormous concept of a lubricant is that every drop is precious and valuable
- A single drop is an integration of the technology, values, and benefits of SK Enmove
-
GENUINETrue lubricant
- The word genuine also implies “real,” “authentic,” and “trusted.”
- This is a confident guarantee of quality
- This expresses our simple confidence of quality
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TECHNOLOGYNew and better brand image
- Completes the slogan with a sense of weight and influence
- Implies our ceaseless advancement and efforts for consumers without being content with our current successes
ZIC POSTER
ZIC X7 SN PLUS
SK ZIC X9 FS
ZIC X9 FS
Outstanding Fuel Economy
ZIC X8 SHIELD
ZIC X8 SHIELD
ZIC X8 SHIELD
ZIC X9 FS
ZIC X8 Shield-Double Shield Technology
SK ZIC Brand Identity
HDDO Engine Oil Poster
No.1 Base Oil, YUBASE
SK ZIC ATF Multi
SK ZIC X8 Shield
SK ZIC X9 FS
SK ZIC GL-4 EP
SK ZIC X7000 CJ-4
SK ZIC X5 5W-20
SK World Series
SK ZIC M9 Racing Edition
Experience the New Performance
SK ZIC ZERO
MCO Poster
Protect your ride
Feel your Drive
MCO Poster
Protect your ride.
Feel your drive.
SK ZIC X7 SN PLUS
The Ultimate Upgrade
SK ZIC X7 SN PLUS
Base Oil No.1
BASE OIL NO1
