ZIC

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ABOUT US

ZIC

ZIC is SK Lubricants’ representative lubricant brand

ZIC Brand Story

ZIC BRAND IDENTITY

SK ZIC’s Core Identity is defined and established with Creativity, Technology, and Premium Qualityfrom the 3 perspectives of Mind, Product, and Value.
We will continue to provide products that are a step ahead based on the foundation of differentiated and creative thinking alongside our technological capabilities.

Core ldentity
  • Creative

    On the basis of differentiated
    and creative thinking
  • Technology

    Alongside our leading
    technological capabilities
  • Premium

    Provide superior quality
Extended ldentity
  • Different inspiration
    Innovative Thinking
    Remarkable Newmess
  • Professional Experience
    Cutting-Edge Performance
    Top Tier Ability
  • Ideal Performance
    Quality based Belief
    Smart & Intelligent
Brand lmage

Modern Premium

ZIC BI DESIGN

ZIC is SK Lubricants’ representative lubricant brand.
ZIC is a brand name created to embody a 21st century (the image of the letter 21C) during the 20th century with
a future-oriented product and Advanced Performance as the brand essence.

  • 1995

  • 2015

EVERY DROP WITH GENUINE TECHNOLOGY

Every Drop with Genuine Technology signifies that each drop is
a culmination of technology, values, and the benefits of SK Lubricants.

  • EVERY DROPImplication of visual image

    • A single drop is a quantity that can be counted, unlike a liquid or oil
    • The essence of the enormous concept of a lubricant is that every drop is precious and valuable
    • A single drop is an integration of the technology, values, and benefits of SKL
  • GENUINETrue lubricant

    • The word genuine also implies “real,” “authentic,” and “trusted.”
    • This is a confident guarantee of quality
    • This expresses our simple confidence of quality
  • TECHNOLOGYNew and better brand image

    • Completes the slogan with a sense of weight and influence
    • Implies our ceaseless advancement and efforts for consumers without being content with our current successes

ZIC POSTER

ZIC X7 SN PLUS

ZIC X7 SN PLUS


SK ZIC X9 FS

SK ZIC X9 FS


ZIC X9 FS

ZIC X9 FS

Outstanding Fuel Economy

ZIC X8 SHIELD

ZIC X8 SHIELD


ZIC X8 SHIELD

ZIC X8 SHIELD


ZIC X8 SHIELD

ZIC X8 SHIELD


ZIC X9 FS

ZIC X9 FS


ZIC X8 Shield-Double Shield Technology

ZIC X8 Shield-Double Shield Technology


SK ZIC Brand Identity

SK ZIC Brand Identity


HDDO Engine Oil Poster

HDDO Engine Oil Poster


No.1 Base Oil, YUBASE

No.1 Base Oil, YUBASE


SK ZIC ATF Multi

SK ZIC ATF Multi


SK ZIC X8 Shield

SK ZIC X8 Shield


SK ZIC X9 FS

SK ZIC X9 FS


SK ZIC GL-4 EP

SK ZIC GL-4 EP


SK ZIC X7000 CJ-4

SK ZIC X7000 CJ-4


SK ZIC X5 5W-20

SK ZIC X5 5W-20


SK World Series

SK World Series


SK ZIC M9 Racing Edition

SK ZIC M9 Racing Edition

Experience the New Performance

SK ZIC ZERO

SK ZIC ZERO


MCO Poster

MCO Poster

Protect your ride
Feel your Drive

MCO Poster

MCO Poster

Protect your ride.
Feel your drive.

SK ZIC X7 SN PLUS

SK ZIC X7 SN PLUS

The Ultimate Upgrade

SK ZIC X7 SN PLUS

SK ZIC X7 SN PLUS


Base Oil No.1

Base Oil No.1


BASE OIL NO1

BASE OIL NO1


  • ZIC X7 SN PLUS
  • SK ZIC X9 FS
  • ZIC X9 FS
  • ZIC X8 SHIELD
  • ZIC X8 SHIELD
  • ZIC X8 SHIELD
  • ZIC X9 FS
  • ZIC X8 Shield-Double Shield Technology
  • SK ZIC Brand Identity
  • HDDO Engine Oil Poster
  • No.1 Base Oil, YUBASE
  • SK ZIC ATF Multi
  • SK ZIC X8 Shield
  • SK ZIC X9 FS
  • SK ZIC GL-4 EP
  • SK ZIC X7000 CJ-4
  • SK ZIC X5 5W-20
  • SK World Series
  • SK ZIC M9 Racing Edition
  • SK ZIC ZERO
  • MCO Poster
  • MCO Poster
  • SK ZIC X7 SN PLUS
  • SK ZIC X7 SN PLUS
  • Base Oil No.1
  • BASE OIL NO1

ZIC VIDEO