ZIC Unveils New Brand Slogan “Dynamics in Flow” and Key Visual
ZIC has unveiled its new brand slogan, “Dynamics in Flow,” together with a renewed Key Visual that reflects the brand’s evolving identity.
The new slogan captures what ZIC stands for in a more focused and expressive way. It brings together the essential qualities of lubricant performance—smooth flow, reliable protection, and dynamic movement across a wide range of driving conditions—into one unified brand message. More than just a tagline, “Dynamics in Flow” represents both ZIC’s technical strength and its modern brand sensibility.
The slogan reflects ZIC’s intention to communicate performance that continues without interruption, whether in everyday driving or under more demanding conditions such as winter cold, summer heat, heavy traffic, or steep roads. By grounding the message in real driving environments, ZIC aims to express the sense of confidence, stability, and engineering credibility that the brand delivers to drivers.
The newly introduced Key Visual translates this idea into a more refined visual language. It is designed to represent fluid motion, energy, and technology-driven reliability in a contemporary and sophisticated way. Inspired by the movement of lubrication and the dynamics of the engine, the visual system combines technical confidence with a more modern and distinctive brand image.
This renewal goes beyond a simple design update. The new slogan and Key Visual will serve as a foundation for more consistent and scalable brand communication across global markets. The platform is intended to support not only the core brand message, but also future adaptations tailored to specific products and local market needs.
With “Dynamics in Flow,” ZIC will continue to strengthen its brand identity and communicate its value as a trusted lubricant brand in an evolving mobility environment.
