SK Speedmate Launches ‘ZIC TECH’, a Specialized Maintenance Brand for Imported Cars
Targeting Korea’s 4 Million Imported Vehicles: Delivering Reliable, Advanced Maintenance and Premium ‘ZIC’ Lubricants Officially Approved under the Latest Specifications of Global Car Manufacturers
SK Speedmate, a leading automotive maintenance franchise in South Korea, is officially entering the domestic imported car aftermarket with the launch of its specialized service brand, ‘ZIC TECH’.
ZIC TECH is a specialized maintenance brand for imported vehicles that combines SK Speedmate's 20 years of repair expertise, parts distribution competitiveness, and franchise operations with the technological value of ZIC, the premium engine oil brand of SK Enmove. Following a strategic memorandum of understanding (MOU) signed last November, the two companies opened their first flagship center in May of this year.
This brand launch addresses the surging demand for maintenance as registered imported cars in South Korea exceed 4 million, a market currently challenged by a shortage of specialized repair infrastructure and low consumer trust. In particular, owners of out-of-warranty imported vehicles often struggle to find reliable alternative workshops, making ZIC TECH an attractive solution to the steep costs and long wait times of official dealership networks.
ZIC TECH offers premium ZIC engine oils—which have obtained official approvals under the strict, latest specifications of major global automotive manufacturers, including German brands—as its core solution. Customers can receive reliable services utilizing these premium lubricants, optimized for engine protection and performance, at competitive prices at ZIC TECH centers.
An SK Speedmate official stated, "As a deeply trusted imported car maintenance brand, ZIC TECH will do its utmost to deliver advanced technical expertise, reasonable pricing, and a comfortable service environment." He added, "As a specialized brand that brings together the strengths of prominent partners like SK Enmove, we will continue to provide more systematic and sophisticated maintenance services."
An SK Enmove official said, "The combination of ZIC’s brand reliability and product excellence—having held the top position in the Korea Brand Power Index (K-BPI) for 28 consecutive years—with SK Speedmate’s professional maintenance infrastructure will deliver a completely new level of satisfaction and service to imported car owners."