■ ZIC's core identity and sophisticated design perfectly implemented in the Galaxy UI
■ Providing a new digital brand experience encountered in customers' daily lives
ZIC has officially launched the '2026 ZIC Worldwide Theme' (hereinafter referred to as the 'ZIC Galaxy Theme'), allowing users to vividly experience the brand's unique energy even in a smartphone environment through the Galaxy Theme.
This theme can be downloaded and used for free by any Galaxy user around the world. (Available on OneUI 8.0 or higher)
Dynamic Energy Brought into Smartphones: ZIC Implemented in a Digital Environment
The newly introduced ZIC Galaxy Theme was designed to transcend the physical spatial limitations of traditional engine oil, allowing customers to experience ZIC every day right at their fingertips. By integrating ZIC's characteristic dynamism and premium image across the Galaxy smartphone lock screen, wallpaper, application icons, and overall user interface (UI), it is designed so that users can visually experience ZIC's slogan, 'Dynamics in Flow,' through the dynamic and elegant movement of vehicles and fluid blending every time they use their smartphones.
Adding ZIC to Everyday Life: An Innovative Expansion of Customer Touchpoints
This theme launch is highly significant in that it goes beyond a simple mobile-skin design change; it is a close integration into the lifestyle level of 'adding ZIC to customers' everyday lives.' It reflects the brand's commitment to communicating more intimately with diverse customers across borders and generations through smartphones, which people spend most of their day with, rather than just the moments of boarding and driving a car. Through this, the strategy is to establish a touchpoint where customers can naturally experience ZIC not only at the time of purchasing engine oil but also in their daily lives, thereby increasing customers' brand intimacy.
A ZIC official stated, "The launch of this ZIC Galaxy Theme is a new attempt to deliver the brand's energy beyond the mobility sector, right in the closest part of our customers' daily lives." The official added, "We will continue to discover digital-based customer touchpoints to provide ZIC's own differentiated brand experience."